Color Wow CEO and founder, Gail Federici, is a serial “beauty problem solver” whose innovative company has been called “the Apple of hair care.”
For 40 years, Gail has been advancing the art, science and business of hairdressing with game-changing new products. Products that are industry-firsts, have no equivalents, and have one thing in common: every single formula is a groundbreaking solution for a widespread, unmet problem.
In the past, Gail created the first “prescriptive brands” to fix frizz and brighten blonde. Now she has turned her “problem-solving” focus to the salon industry’s most burgeoning and challenging category: colour-treated hair.
Determined to give hairdressers smarter, faster, safer ways to style this specific hair type, and achieve never-before possible results, led Gail to create a totally new, radically inventive range of technologies.
Color Wow is a compact, capsule collection of groundbreaking, problem-solvers for colour-treated hair. Fewer formulas, higher performance. Color Wow has won an unprecedented 70 beauty awards.
MEET THE COLOR WOW TEAM
Gail Federici: CEO, Federici Brands LLC
Beauty industry veteran Gail Federici has earned the moniker of “unstoppable entrepreneur” for shattering categories and reshaping the beauty industry landscape, time and again.
In 2013 Ms. Federici launched Color Wow, an unprecedented range for color-treated hair including multi-award winning Root Cover Up, a revolutionary mineral-powder-based formula.
Chris Appleton: Global Creative Director
Chris Appleton is a British-born celebrity hair stylist whose A-list clients include Kim Kardashian, Katy Perry, Ariana Grande and Jennifer Lopez plus an impressive roster of rock stars, models, media personalities.
As Global Creative Director for Color Wow, Chris acts as a brand ambassador and educator while constantly sparking new global beauty trends like “glass hair”, “snatched ponies”, “hot chocolate” and his current obsession: uber glossy, edgy bobs with built-in swish.
Giles Robinson: Global Director of Education & Training
An internationally renowned stylist, Giles Robinson is a highly sought after TV personality and educator in the world of hair styling. With his own signature customized work, Giles quickly cultivated an elite clientele of royals, celebrities and diplomats.
Personable, approachable and deeply knowledgeable, nobody matches Giles’ ability to present complex information in clear, compelling and entertaining ways.
THE POWER OF WOW
- How is Color Wow totally different from other hair care brands?
When it comes to hair colour, Color Wow is the ingredient police – the first to ban “colour corrupters” found in most haircare and styling products. - Color Wow has identified and banned over 60 ingredients because they can stain and distort hair colour.
- Every formula is a breakthrough, proprietary technology developed in the Color Wow Lab.
- Every formula solves an unmet problem for stylists and their clients.
- Color Wow does not bring a product to market unless it’s a major improvement over what exists or it addresses an unsolved problem
- Safe and effective, every formula delivers “you have to see it to believe it” results.
- Not tested on animals
- No parabens
- No sulfates
- No toxic ingredients
