Here at Color Wow, we believe our products are the best. But it never hurts to get a little bit of industry street cred. And well, Color Wow Root Cover Up speaks for itself. It has won six, we repeat, SIX Allure “Best of Beauty” awards. According to the pros at Allure, the key to perfecting your look is Root Cover Up.
Watch How to Use Color Wow Root Cover Up:
Here's why:
It’s easy, instant, and precise. In a review of Color Wow Root Cover Up Allure senior beauty editor Jenny Bailly says, “Here’s the thing about this Color Wow stuff, it’s a pressed powder that comes with a small brush so I can pinpoint my grays – better than I can with a spray or loose powder.”
You simply press the cover up onto your hair root with the brush, and because it’s a pressed mineral powder, you can evenly control the application. That means it’s great for covering grey roots, extending the life of your highlights, managing your hairline, and blending in extensions.
(Oh and did we mention it’s amazing for eye brows?!)
The product is never stiff, sticky, or waxy like mascaras, crayons, and sprays. That means no odd shine on your scalp, or crumbly build up on your hair root.
It’s a seriously great value. One compact will last between six months to a year. If only our salon color lasted that long…
It’s completely free of waxes, parabens, dyes, ppd’s, and it’s totally cruelty-free.
