We know the struggle – lifeless, brittle, parched hair with dulled colour. Rough, raised cuticle. Puffiness and frizz. Zero elasticity. Hair that has a mind of its own and defies every effort to tame it, shape it, or style it.
It’s true: Dry hair might just be the most annoying hair concern of all time. In fact, we at Color Wow view it as the biggest of all hair problems, because it’s related to almost every other major hair concern.
So, in our mission to fix your toughest hair traumas, we’ve got some powerful products and protocols to turn your straw-like strands to silk!
First up, let’s understand – what makes hair dry? Why is my hair so dehydrated and dry to start with?
There are four fundamental reasons that you’re grappling with dry, unresponsive, lifeless hair and texture:
Born this way, baby:
Unfortunately, some people are simply more prone to dry hair that others. It means that your hair produces less oil than others, so there’s less natural moisture to slip down the hair shaft and keep it hydrated with a natural layer of lubricating lipids. The longer or curlier your hair, the less oil there is to coat your hair from roots to ends.
Our solution: Whilst you can’t change your DNA, treating your hair with some TLC and clever styling tricks will help add moisture, health and vitality to your hair. Developing a hair routine that includes a hydrating masque, sulphate-free shampoos and alcohol-free styling products will give you the gift of great hair in no time!
Color Wow Dream Coat Supernatural Spray is the #1 anti-frizz treatment and gives hair blinding shine, smoothness and softness. Plus, it lasts 3-4 shampoos so you can give your hair a boost of vitality and help protect it at the same time! Also available is Dream Coat Curly – a must have for anyone who wants to reinvigorate, protect and showcase their curls.
Colour-treated hair, or chemically treated hair:
Whether your hair is straight or permed, chemical treatments have strong ingredients that break open your cuticle so they can get inside the hair and re-configure the shape of your strands.
The good news? That means that they’re doing what they’re supposed to do, giving you straight hair or curly hair that you’ve requested. The bad news is that once your cuticles have been raised, they’re not too keen on closing.
These raised cuticles on the surface of your hair are how critical moisture leeches out. Needless to say, nearly everyone with colour-treated hair has to deal with dry texture.
Our solution: For styling colour-treated or chemically treated hair, Color Wow One Minute Transformation is a must-have for instant smoothness and de-frizzing.
Formulated with Avocado Oil and Omega 3’s to remoisturise and condition the hair, this holy grail product is perfect for creating separation and definition in the hair with a high-gloss finish, and is great for frizzy, colour-treated, over-processed or dry hair types.
Harsh products:
There are plenty of these out there: shampoos with sulphates for example: They strip away dirt and debris but take your hair’s essential moisture on the way. Also, styling products that contain alcohol – these are big-time moisture robbers that use alcohol to deliver styling products to your hair (mostly sprays) then evaporate, leaving the styling ingredients behind.
When these alcohols evaporate, they take your natural hair hydrators – oils and moisture – along with them.
Our solution: Color Wow Color Security Shampoo and Conditioners are formulated without any ingredients that dry out hair. Sulphate free, these products are designed to cleanse the hair from dirt and impurities, without stripping it of its natural moisture.
Basic blow-drying:
High temperatures can dry out your hair – so blow drying is a big one on the list. Just like the harsh cold of winter can dry the moisture out of your hair, so can the harsh heat – and aiming harsh heat at your hair without any protection is a fast-track to dryness.
Our solution: There are a range of fantastic Color Wow products that will help boost your blow dry and make your styling safe on the hair.
Our Dream Cocktails come in Kale-Infused, Carb-Infused and Coconut-Infused, and deliver essential nutrients to your hair, turning your blow-dry from a hair stress session to an intense, vitamin-infused treatment.
